Social media marketing is the use of social media and social media websites (Eg:- Facebook) to promote a company’s products and services. Social media marketing provides companies with a way to attract new customers, interact with existing, and promote their desired culture, mission, or tone. Social media marketing, also known as “digital marketing” and “e-marketing,” has specialized data analysis tools that allow marketers to track how successful their efforts are.

Social media websites allow marketers to use a wide variety of tactics and strategies to promote content and attract people to it. Most of social media platforms allow users to add detailed geographic, demographic, and personal information, which will allow marketers to tailor their messages to what users are most likely to resonate with. Because online audiences can be better segmented than more traditional marketing channels, companies can ensure that they focus their resources on targeted audiences.

Social media marketing campaigns have the advantage of reaching a wide audience right away. For example, a campaign might appeal to current and potential customers, employees, bloggers, the media, the general public, and other interested parties (such as third-party reviewers or sales groups). Some of the metrics used to measure the success of a social media marketing campaign include website reports (like Google Analytics), ROI (by linking marketing to sales), customer response rate (how many customers post about a business), and reach / virality (how many customers are sharing content).